Tong Guan Company grew out of humble beginnings almost half a century ago.
Although the company began operating as a business entity in 1963, it all
started back in 1933 when Ong Tong Guan, a migrant from the Fukien province
of China set foot on Singaporean soil. Born of hardy Chinese stock, he came
to the heart of South East Asia brimming with optimism, seeking his fortune
in a new land. Possessed of an indomitable will, he started his business
with the help of his wife and children in 1963 roasting and peddling peanuts
on a bicycle. After 10 years of perseverance, he was able to move his 'factory'
to Geylang Industrial Estate and by 1980; incorporated as Tong Guan Food
Products Pte. Ltd. Ong Tong Guan's vision was finally realized. Subsequently,
the rapidly growing success of his business called for a subsidiaries of
the company to be established in major cities around the region and relocation
of his head office to No. 33 Chin Bee Crescent in Jurong, a place almost
twenty times the size of its former premises.
Today, the legacy of Ong Tong Guan lives on in the capable hands of his
offspring, Ong Heng Chuan, Managing Director in charge of corporate and
investment affairs, James Ong, Executive Director responsible for the
group's manufacturing operations and who is currently heading Tong Guan's
operations in Thailand and Johnny Ong who is head honcho for the facilities
in China. The Tong Guan business entity spans over five countries, its
head office and main manufacturing facility based in Singapore, with factories
and sales offices in Malaysia, Thailand and China and a warehouse-cum-sales
office in Hong Kong.
Milestones:
| 1963 |
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Mr. Ong Tong Guan conceives Tong Garden |
| 1964 |
- |
Tong Garden is first to introduce the unusually large 'Peking Peanut',
bigger than the 'Menglembu Peanut'. |
| 1966 |
- |
Tong Garden introduces the 'Shantung Peanut'. |
| 1970 |
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Tong Garden releases a new line of nuts - the Cashew. |
| 1973 |
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The business moves to bigger premises at Geylang Bahru. |
| 1974 |
- |
Tong Garden begins processing Broad Beans. |
| 1975 |
- |
The manufacturing of Cracker Biscuits begins at Tong Garden. |
| 1977 |
- |
Tong Garden begins marketing Chick Peas & Greens Peas. |
| 1980 |
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Tong Garden Food Products Pte. Ltd. Is incorporated. |
| 1984 |
- |
Tong Garden Snack Food Sdn. Bhd. is incorporated. A landmark year
as Tong Garden pioneers Pistachio nuts packed in aluminum foil and
retails them at a lower price, propelling Tong Garden to position
of market leader for pistachio nuts. Founder Mr. Ong Tong Guan passes
away. |
| 1986 |
- |
Incorporation of Tong Garden International Pte. Ltd. Hong Kong. |
| 1987 |
- |
Tong Guan Food Products moves to Jurong facility. |
| 1989 |
- |
Pioneers packing of Almonds in foil. Introduces Onion/Garlic and
Barbeque flavored Almonds. Tong Garden Co. Ltd. Thailand is incorporated. |
| 1990 |
|
Introduces a second brand "NOI" to the market. |
| 1991 |
- |
Introduces Macadamias packed in foil, retailed at a lower price.Tong
Garden Food Products Pte. Ltd. is incorporated in Guangzhou, China. |
| 1993 |
- |
Official license of the XVII SEA Games. Launches Lite N' Natural
range comprising of Raisins, Almond/Raisin Mix, Peanut/Raisin Mix
and Sunflower Kernels packed in foil. Ventures into contract packing,
clients include Dairy Farm's private label, No Frill. |
| 1994 |
- |
Tong Guan Food Products Pte Ltd. officially known as Tong Garden
Food Products (S) Pte. Ltd. to the public. |
| 1995 |
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Supplies in-flight snacks to major airlines. |
| 1996 |
- |
Computerized sales operation procedures. Tong Garden Singapore computerizes
and processes sales orders with portable systems. |
The Future
Tong Garden is constantly evolving as it seeks to expand its product
lines, and as its far-reaching network begins to spread, so to is its
consumer base. This network is the pivotal key to its success and any
principal that grows along under the Tong Garden flagship will flourish.
Tong Garden is currently developing a new range of snacks under a hot
new label "CRAZE" to meet the growing demand in the young consumers
market. This exciting and vibrant new brand will take the market by storm
as soon as R & D puts the final finishing touches on this line of
trendy shaped crackers in unique flavors.
As they begin their incursion into the retail market, it is evident that,
coupled with its steady distribution, meticulous marketing and consistent
research and development, the future looks bright indeed for Tong Garden.
| Click on link below to witness how Tong Garden works
with its partners in promotion and branding of products distributed
via Tong Garden's exclusive web of networks - |
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