Läkerol is not a new product, having originated in the early 1900s in Sweden. This traditional pastille was even prescribed to the King of Sweden by his most trusted court physicians in 1916 to soothe his throat ailments. The ingredients that go into Läkerol are veiled in secrecy; suffice it to say that they imbue this wonderful treat with refreshing medicinal properties that have made Läkerol the biggest brand of pastilles in Europe, sold in over 15 countries worldwide. The secret of this product's success can be attributed to its appeal to active and out-going men & women between 19-49 years: the refreshing properties of Läkerol chases away comments ailments of contemporary lifestyles and keeps them on the go.

Chupa Chups lollipops have been around since 1958 and are now sold in over 164 countries. Chupa Chups is without a doubt the world's most famous lollipop; it is the first and only lollipop that have been enjoyed in outer space by the crew of the Russian spaceship "MIR". While the extensive global marketing campaign for Chupa Chups has made it the buzz candy around the world, its delightful flavors have kept consumers coming back for more. No longer merely a child's product, the traditional Chupa Chups lollipop is becoming a product for people of ALL ages - promoted within the professional world of Sports, Fashion and high profile entertainment.